I love designing software where complexity feels simple.
I'm a Senior Product Designer with over 10 years of experience crafting intuitive digital products. I currently work at Intuit TurboTax, where I own design across marketing and in-product flows while leading early-stage product strategy.
Experience
2025 – 2026
Senior Product Designer • Intuit TurboTax
Led end-to-end product design and UX strategy across the acquisition funnel, driving conversion through data-informed design and 0-to-1 product discovery.
2020 – 2025
Senior Product Designer • Slalom Build
Product design for 8+ clients across fintech, enterprise, and tech, specializing in 0-to-1 product builds, AI tooling, and complex enterprise platforms.
2018 – 2020
Product Designer • Sensibill (Currently Q2)
Designed a native mobile app for iOS and Android, helping self-employed users manage expenses and simplify tax submissions.
2016 – 2018
Product Designer • Questrade
Designed investor-facing product experiences including a KYC onboarding flow that simplified compliance workflows.
Independent Practice
2020 – 2023
Product Designer • Puffin
Co-designed and shipped a consumer trip-planning app with cross-functional collaborators, growing to 500+ users.
2020 – 2021
Freelance Product Designer • 360 Lending
Partnered with C-suite stakeholders to redesign a fintech mortgage application flow for loan borrowers.
2020
Freelance Visual Designer • De Mello
Designed brand and visual identity across digital and offline touchpoints for a consumer coffee brand.
Education
2012 – 2016
York University & Sheridan Design
Bachelor of Design, York/Sheridan Joint Program (YSDN)
Contact
Email Address
hjw.chelsea@gmail.com