2023 July - 2023 December / Senior Designer
Designing an immersive video learning experience for engineers
Designed and launched the full MVP for beta testing with in-house 1k+ developers, helping secure funding through design concepts and product vision.
Problem
Cloud engineers face friction in finding the right resources
Cloud engineers often struggle to find precise learning resources, frequently switching between four different tools and manually filtering out irrelevant content. On average, they lose 3–4 hours each week just trying to locate the right materials.
Objective
Create a single platform for fast, efficient content discovery by technologists
The vision for AWS TV is a streaming platform for cloud engineers, centralizing technical content to simplify learning and boost productivity.
Business Opportunity
Driving product adoption through data, ecosystem ownership, and strategic content
By owning first-party viewership data, AWS TV can track user behavior, optimize content, and drive smarter, more personalized learning, boosting adoption and product education.
Design Solution
Quick content preview for effortless discovery
Technologists need quick, frictionless access to relevant content. The landing page surfaces personalized, trending videos with interactive previews, helping users quickly assess and jump to what matters—no deep dive needed.
Designing for seamless viewing experience
AWS TV offers an intuitive experience that helps users easily find content aligned with their learning goals, ensuring seamless, focused viewing from start to finish.
Designing with multitasking users in mind through responsive design.
AWS is intentionally designed to support how modern technologists learn across multiple devices, screens, and contexts. Whether users are multitasking, switching between tabs, or viewing content on the go, the responsive design delivers a seamless, intuitive experience every time.
